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These end-of-chapter marketing plan exercises are designed to help you use what you learned in the chapter to build a strategic marketing plan for a company of your choosing. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/ marketing/lamb. Now continue building your strategic marketing plan that you started in Chapter 2 by completing the following exercises:
1. Assume your company is or will be marketing globally. How should your company enter the global marketplace? How will international issues affect your firm?
2. If you choose an Internet presence, your product or service will be visible to a global community. Assess the international marketplace for your particular offering.
Why might secondary analysis be a particularly useful method for students? Which of the following is not an advantage of secondary analysis?
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Using the retailer chosen from your second assignment (pound land), undertake a comprehensive and extensive look at the internal positioning of this company in regards to how it is dealing with the issues identified and discussed in the second ass..
Need assistance with a detailed paper concerning development of a marketing startegy for a major corporate enitity in the food industry. I can email interested parties with details
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write a white paper on a company of your choice and discuss the market segmentation within that industry and for the
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you are hired as a statistical analyst for silverrsquos gym and your boss wants to examine the relationship between
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