How should the team manage all three chase sapphire products

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Problem

1) How should the team manage all three Chase Sapphire products to best meet the needs of the diverse credit card market? (this will be addressed in both the discussion of strategy, and the tactics to achieve the strategic objective set)

2) Which features and benefits should each card carry to best differentiate itself from Chase's other products and from increasingly competitive products in the marketplace? (discussion of the need for differentiation and rationale for differentiation will be discussed in strategy; the specific answer to this question will be discussed in tactics) Get the instant assignment help.

3) How should all three be managed to enhance the brand equity of the Chase Sapphire line? (managing the brand is ongoing; this would be an evaluative and control tactic)

Reference no: EM133877809

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