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A working mother just gave birth to her first child. At least twice a week, during the noon hour, she visits the same retail store, purchasing supplies for the baby. As time goes on, the mother (a marketing professional) begins to think about all the business she is giving the store and wonders why the store is not capturing information about her purchases. Because she always pays with a check, her purchase could be directly linked to her name. As she thinks about this more, she realizes the store should be able to figure out how hold her child is and the gender, what formula she purchases, and her preferred brand of diapers and wipes. Using this information, the store could predict her next purchases and reward her for shopping at this store with coupons or small gifts.
What are the pros and cons to gathering and using this kind of data? How should stores do a better job of targeting promotions?
Wholemark is an Internet order business that sells one popular New Year greeting card once a year. The cost of the paper on which the card is printed is $0.40 per card, and the cost of printing is $0.10 per card. What is the optimal production quanti..
What do you think are the criteria a firm should use to evaluate targets for acquisition and how should a company plan and undertake its merger acquisition strategic initiatives?
Explain the reasons for this large discrepancy in terms of the processes used to assemble the original car and those required to reconstruct the wrecked car.
Your boss, the chief executive officer (CEO), realizes that you do not have much practice in this higher level, decision-making process and has asked you to write a memo describing your understanding of how to make important decisions.
How do these needs motivate. How are these needs addressed in an organizational context. Provide an example from your current organization. How well does it address the needs of its organizational members. What best practices can you suggest for o..
Historical demand for a product is DEMAND January 16 February 14 March 18 April 16 May 19 June 18 a. Using a weighted moving average with weights of 0.50 (June), 0.20 (May), and 0.30 (April), find the July forecast. Using a simple three-month moving ..
An analyst must decide between two different forecasting techniques for weekly sales of roller blades: a linear trend equation and the naive approach. which of these two methods has the greater accuracy if MAD and MSE are used?
write a 1050- to 1400-word paper in which you select one of the following organizations apple or microsoft and present
Gregg Company recently issued two types of bonds. The first issue consisted of 20-year straight debt with an 8% coupon paid annually
Operations Strategy, Dell has recently switched from allowing customers a great deal of flexibility in designing their own computers to having a few standard models with few options that can be selected by the customer. Based on this information, ..
Include additional sections describing the project retrospective process and the project closedown process for the project. Determine how the project retrospective process and project closedownsteps relate to each other and the overall project stru..
Assume you can't get off the hiring committee and must serve on it. How should you handle this situation without causing problems
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