How should spectrum organize its sales force

Reference no: EM133727648

Question for Spectrum Brands

Provide a 1-page summary of the case and a 3 pagesection answering questions and providing recommendations to address the issues presented in the case.

Question 1. What are the major issues that Spectrum is facing in regards to selling in each of their product markets? Include both internal and external factors that might be relevant.

Question 2. Why would Spectrum Brands have previously utilized a geographic segmentation organization?

Question 3. Why might keeping the current geographic segment not be the best idea for Spectrum Brands now that it has acquired new product lines?

Question 4. How should Spectrum organize its sales force? Provide a rationale for why this form of organization is best. Consider both whether to utilize internal and external sales forces and how to organize any internal sales forces that you are proposing to Spectrum Brands.

Reference no: EM133727648

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