How should marianne barner respond to the invitation

Assignment Help Supply Chain Management

Reference no: EM133281214

Assignment - Supply Chain IKEA Invitation for Representativ Appear Questions

a. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?

b. What actions should she take regarding the IKEA supply contract with Rangan Exports? What are the socio-cultural implications of alternative actions?

c. What long term strategy would you suggest she take regarding IKEA's continued operation in India? Should the company stay or should it exit? (Be prepared to describe the socio-cultural impact of such a decision and how you would manage it).

Reference no: EM133281214

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