How should he support his proposal

Assignment Help Marketing Management

Reference no: EM13737509

The meeting between Bill and Joe did not go very well, and the Peninsula Hotel chain contract is in jeopardy. Despite their personal relationship, Bill is threatening to sign a contract with Joe's competitor, Threads4U, because it is undercutting UWEAR's price.
Joe is desperate to save the contract because the Peninsula Hotel chain contract accounts for over 50% of his territory's sales-without them, his future with UWEAR is uncertain. He realizes that he needs to gain approval from his management team before he moves forward with any further contract negotiations with the Peninsula Hotel chain. Complete the following in a paper of 2-3 pages:

Who are the stakeholders in this situation?

What are the responsibilities of each stakeholder to the company?

Provide at least 4 ethical responsibilities for each stakeholder.

For each stakeholder, what would be the appropriate response to the situation?

What should Joe propose to the management team?

How should he support his proposal?

Reference no: EM13737509

Questions Cloud

Compute the degree of operating : Firm R has sales of $100,000 units at $2.00 per unit, variable operating costs of $1.70 per unit, and fixed operating costs of $6,000. Interest is $10,000 per year. Firm W has sales of $100,000 units at $2.50 per unit, variable operating costs of $1...

Why did the national security agency monitor phone calls : Why did the NATIONAL seCURITY aGENCY MONITOR PHONE CALLS AND E-MAILS WITHOUT COURT-approved warrants? To find communications between potential terrorists.

Fxed and variable costs of renting a car : Fxed and variable costs of renting a car for a week at Chicago's O'Hare Airport - How much are the ?xed and variable costs of renting a car for a week at Chicago's O'Hare Airport?

Create a layout of a full-page magazine advertisement : Create a layout of a full-page magazine advertisement, in color, with copy and layout aimed at a regional or national market

How should he support his proposal : The meeting between Bill and Joe did not go very well, and the Peninsula Hotel chain contract is in jeopardy. How should he support his proposal

Apple subscription accounting method : Apple subscription accounting method before and after - what would be the changes on the income statement and balance sheet?

Major environmental facts and trends in the foreign markets : Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product

How do you ?nd the most pro?table output : How do you ?nd the most ef?cient output, and how do you ?nd the most pro?table output and at the output at which a ?rm maximizes its pro?ts, what two variables are equal?

Different types of advertising media : From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget

User Account

All Pages