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Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category. What do you think are the three major trends in the environment that have the potential to impact the marketing of the selected product category? Can the demand for this product change? Why? Would this demand impact the immediate environment for it? What new competitors, if any, will emerge for it? How should a firm in that product category adapt their product to anticipate the impact on these changes?
Motorola obtains cell phones from its contract manufacturer located in China to serve U.S. market. The U.S. is served from a warehouse located in Memphis, Tennessee.
The European Union is an example of a regional economic integration.
Compare an organizational structure and an organizational process.
What are some of the advantages and disadvantages of ethical relativism as an ethical philosophy for business managers?
What benefits would Bill get for his business from implementing a relational database? Your response must be tied directly to Bill†TM s shoe stores.
Describe how would waiting time change if the Corporation decides to limit all rentals to exactly 72 hours. Suppose which if such a restriction is imposed, the number of customers requesting a phone would be reduced to 20 customers per day
what course of action would you take to minimize the liability during the new product development cycle.
Gayla Delong owns Oklahoma Warriors, a minor league baseball team in Oklahoma. Charlotte just raised its incentive package, also new score is 75. Why doesn't this impact your decision in part (a).
Illustrate what do you do if you believe that ethical behaviour requires you to maximize Jay-Mart's profits.
Louisa, a manager, is responsible for creating a team for development of a new product. Which of subsequent is most important for Louisa, if she needs to create synergy in this team.
Formulate this problem as an LP model in a spreadsheet and solve using Solver. How many dehumidifiers should be built in Atlanta, next month? How many in Phoenix?
explain how educational institutions can use the fruits of new technologies to transform illustrate what they do also thereby improve education. IBM is using a (n) strategy to show its social responsibility.
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