How should co-op deal with the large number of unprofitable

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Question 1: How should Co-op deal with the large number of unprofitable customers? When should unprofitable customers be retained and when should they be "de marketed?" How should David Falwell decide how to direct his limited marketing resources? Note, the question does not ask you to make the decision, since you do not have appropriate information. Rather, what criteria would you suggest Mr. Falwell use in making this decision? this is a case study

Reference no: EM132481043

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