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How should apple proceed with these products moving forward

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Reference no: EM133431964

Assignment:

1) Choose two of Apple's products listed below

iPhone
iPad
iPod Touch
iMac
MacBook
Apple Watch
Apple Music
Apple Pay
Apple TV
Apple TV+
HomePod
AirPods

2) Conduct research to assess

  • the current market growth for each product market (e.g., if evaluating the iPhone, provide data on the rate (in %) at which the market for smartphones is growing) and
  • Apple's relative market share in this product market (e.g., if evaluating the iPhone, provide data on the market share (in %) Apple holds in the smartphone market).

Use credible sources of data and do not forget to provide reference to your sources in your response)

3) Based on the data you have collected, in which of the four categories on the BCG matrix would the two products fit? How should Apple proceed with these products moving forward?

Reference no: EM133431964

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