How profitable are the players in the industry

Assignment Help Marketing Management

Reference no: EM131298535

Identifying Your Market

Deliverable Length: 1,500-2,000 words

Conduct a preliminary environmental and market scan

Initiate the business planning process by identifying their product or service

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. Complete the following:

• Conduct preliminary market research for your venture, and write a paper of 1,500-2,000 words that responds to the following questions:

o What is the scale of the industry (in units and dollars)?
o What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
o Is it a niche industry, or does it reach a mass market?
o How profitable are the players in the industry?
o What trends are occurring in the industry?
o What competition is in the marketplace, and what are they doing?

• Include visual aids where they are appropriate.

• Remember the business of choice is still coffee.

Reference no: EM131298535

Questions Cloud

What method is used to allocate flowers at bloemenveiling : The world's largest tulip and flower market Every day over 19 million tulips and flowers are auctioned at the Dutch market called "The Bloemenveiling." These Dutch auctions match buyers and sellers.

Explain what the impact of the tsunami : Using the economic terms and concepts from class, explain what the impact of the Tsunami was on the Japanese economy, initially and in the long-run.

Explain how mark sims could better motivate the employees : From the case study, discuss how Mark Sims could better motivate the employees he already has to become more productive and dedicated. Provide specific examples to support your response.

Why a corporation is a better alternative to a partnership : Discuss, in detail, why a corporation is a better alternative to a partnership and why. Use examples from the text.

How profitable are the players in the industry : How profitable are the players in the industry? What trends are occurring in the industry? What competition is in the marketplace, and what are they doing?

Identify the strategies for entering into the global market : Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy.

Components of consumption spending : According to the Keynesian model, what are the two components of consumption spending? What factors determine how consumption changes when real disposable income changes? Explain.

Write a five pages paper about customore satisfcation : Write a five pages paper about customore satisfcation. How to measure your customore satisfcation and you can add anything you feel it is related to customore satisfcation.

Create scholarly work that apply human resources management : Create a scholarly work that applies a human resources management topic or concept to a business or organizational setting.

User Account

All Pages