Reference no: EM133211949
Assignment:
1. The priority of Toyota's top management team is to increase shareholder value steadily over the long term. As the company continues to expand outside Japan, Toyota will increasingly face market risk, which will vary from country to country. To create a company that can resist fluctuations all over the world all the time is difficult. Assuming you are the CEO of Toyota, present your ideas based on the Strategic Management approach to minimize risk of Toyota in the International market.
2. Proton was unable to succeed in obtaining the desired technology from its Japanese partner, or in developing the ability to survive independently and compete effectively, especially in the international market. On your own perspective, what are the contributing factors to illustrate what will happen to a business when it is over-protected, and when business decisions are not made on merit-based principles?
3. To be successful in a foreign market, companies must fully understand the foreign environment in which they plan to operate. By using guidelines on Strategic Management, discuss on how opportunities and threats applies in the global marketplace.
4. On 11 March 2020, the World Health Organization (WHO) declared the COVID-19 outbreak a pandemic. Since then, daily life across the globe has changed. Air transport has remained one of the hardest-hit global industries since the very beginning of the crisis. The ongoing COVID-19 pandemic has resulted in a full-scale global transportation crisis. It became quickly evident that it would evolve in a crisis like no others bringing the industry into survival mode, impaired by the loss of traffic and revenues. It is clear that the impact of this crisis reaches way beyond Malaysia Airlines Bhd. Since the COVID-19 outbreak started, more than 2.7 million people have died worldwide due this virus.
Researchers have recently estimated that the world has lost 20.5 million years of life because of premature COVID-19 deaths, and this number will just continue to increase. Along with the human tragedy, the crisis has also resulted in dramatic damage to the global economy, trade, and mobility. Practically all aspects of economic and social activity were, and are still, disrupted. With this Problem Statement of Malaysia Airlines Bhd.
You are appointed as a Group Consultant to provide recommendation so that Malaysia Airlines bhd can come with new marketing plan to survive during Covid-19 pandemic. From several recommendation that you should have, give at least four (4) action that should be considered for the plan.