How might you determine the best location using observation

Assignment Help Business Management

Reference no: EM133775293

Assignment: Business

A. Yogi Berra, former New York Yankee catcher, said, "You can observe a lot just by watching." How does this fit in with the definition of scientific observation?

B. What are the advantages and disadvantages of observation studies relative to surveys?

C. Under what conditions are observation studies most appropriate?

D. ETHICS The chapter showed a photograph of a traffic monitor-ing camera. Do you think the use of these cameras to issue speeding tickets is ethical? What types of behavior might cam-eras like these capture that would help automobile designers produce products that better match our needs as drivers?

E. A multinational fast-food corporation plans to locate a restaurant in La Paz, Bolivia. Secondary data for this city are sketchy and outdated. How might you determine the best location using observation?

F. Discuss how an observation study might be combined with a personal interview.

Research Activities

Consider the following scenario: Sea Snapper brand gourmet frozen fish products claimed in advertising that their fish sticks are preferred more than two to one over the most popular brand, Captain John's. The advertise-ments all include a definitive statement indicating that research exists that substantiates this claim.Captain John's reaction was war; or at least legal war. They decided to sue Sea Snapper claiming that the advertisements include false claims based on faulty research. In court, the research is described in great detail. Sea Snapper conducted taste tests involving four hundred consumers who indicated that they regu-larly ate frozen food products. Two hundred tasted Sea Snapper premium fish sticks and the other two hundred tasted Captain John's premium fish sticks. Consumer preference was measured with a 100-point rating scale. The results showed the average preference score for Sea Snapper was 78.2 compared to 39.0 for Captain John's.Captain John's attorney hires a research firm to assist in the lawsuit. They claim that the research is faulty because the pro-cedures were improperly conducted. First, it turns out that Sea Snapper fish sticks were always presented to consumers on a blue plate while Captain John's were always presented to consumers on an orange plate. Second, the Sea Snapper products used in the experiment were taken directly from the Sea Snapper kitchens to the testing facility, while the Captain John's products were pur-chased at a local warehouse store.

1. Provide a critique of the procedures used to support the claim that Sea Snapper's product is superior. Prepare it in a way that it could be presented as evidence in court.

2. Design an experiment that would provide a more valid test of the research question, "Do consumers prefer Sea Snapper fish sticks compared to Captain John's fish sticks?"

Reference no: EM133775293

Questions Cloud

Good option when fixing quality control issues : Amazing work, choosing, measurements over anecdotes I agree is a good option when fixing quality control issues

Operation and customers to start grumbling : The popularity of Joe's Deli has caused lines to form throughout the operation and customers to start grumbling

Prepare a statement of advice addressing : Prepare a Statement of Advice addressing the accounting issues raised by the client - Clearly outline the identified issues and your recommendations

Crucial content videos in the channel : Kaplan's program has a total of 8 Crucial Content Videos in the Channel along with many other content videos.

How might you determine the best location using observation : Secondary data for this city are sketchy and outdated. How might you determine the best location using observation?

Because military campaigns are often most complex : Because military campaigns are often the most complex and extensive joint operations in terms of time and other resources

How do you side in the debate on state vs private ownership : How do you side in debate on state ownership versus private ownership? What is social responsibility? How you relate social responsibility to global enterprise?

Police departent in medius-sized consunity : Suppose you bave been asked to evaluse the effectiveness of the police departent in a medius-sized consunity.

Ussocom build on existing service programs : POTFF programs at USSOCOM build on existing Service programs and are meant to fill gaps and strengthen available assistance required

User Account

All Pages