How might the perspective shift the strategy of the group

Assignment Help Marketing Management

Reference no: EM133629120

Discussion Post: Marketing

Question I: Most medical specialty groups historically have relied on primary care physician practices for referrals. At a recent society meeting, the senior partner returned with a renewed perspective in terms of looking at the customer base of referrers. "We need to develop relationships with these practices rather than view them as individual transactions when they send us a patient." How might this perspective shift the strategy of the group? Provide illustrations.

Question II: In the digital age, companies like Wayfair, Amazon, and others operate 24/7/365. How does a people-based industry such as healthcare, which has an inseparability between providing the service and the people who deliver it, move to being 24/7/365? The challenge in the digital age is that competition is beyond the bounds of the local market. Assume you are the CEO of a hospital or medical group; what is your response or strategy? Provide illustrations.

Reference no: EM133629120

Questions Cloud

What is an appropriate level of detail in the wbs : Discuss your preference for constructing the WBS in chart or list format. What is an appropriate level of detail in the WBS? Why?

How well does your company address the environmental factors : What is your assessment of the company you selected PESTLE threats or opportunities? How well does your company address these environmental factors?

Concept and meaning of communication : The importance of communication (mentioning the points) and principe of effctive communication

How can we rely on focus groups made of not too many people : How can we rely on four focus groups made of not too many people and base our approach to mount a campaign and build a strategy for our group?

How might the perspective shift the strategy of the group : Most medical specialty groups historically have relied on primary care physician practices for referral. How might this perspective shift the strategy of group?

What is the value proposition of your companys product : Who is the target customer for your company's product? What is the value proposition of your company's product?

Discuss the pros and cons of protectionist policies : Discuss the pros and cons of protectionist policies, arguing for and against protectionism. Base your debate on facts and arguments.

Major areas of cost associated with white-collar crime : Discussion of the three major areas of cost associated with white-collar crime. Apply your discussion to two (2) examples of healthcare fraud

What is the companys break-even point in dollars : What is the company's break-even point in dollars? Construct a contribution margin income statement for the month of September when they will sell 900 units.

User Account

All Pages