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Book- International Management : Culture,Strategy,and Behavior[9th Edition] By Fred Luthans and Jonathan P.Doh
Case 2.1: Coca-Cola in India.
Questions :
1 . What aspects of U.S. culture and of Indian culture may have been causes of Coke's difficulties in India ?
2. How might Coca-Cola have responded differently when this situation first occured , espacially in terms of responding to negative perceptions among Indians of Coke and other MNC's?
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