How might anheuser-busch use this in subsequent years

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Reference no: EM133481210

Problem

A. Read the Case Study: Cleveland Rocks the No-Promotion Promotion that is located on page 121 of Managing Sport Events.

B. After reading the case study, answer the following questions:

a. This could have gone a very different route (like the 2017 season). What gamble did Anheuser-Busch take in crafting this promotion?

b. Using your own research, what are some aspects of ROI for Anheuser-Busch from this promotion?

c. How might Anheuser-Busch use this in subsequent years with other teams?

d. Does it have to be a gimmick in order to work or is it just as successful as a traditional promotion? Discuss your reasoning.

e. Considering this specific promotion could not be done in intercollegiate or high school sports, brainstorm potential gimmick promotions that you might be able to implement. What are some examples of these gimmicks?

Reference no: EM133481210

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