How might a long-running sponsorship relationship

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Reference no: EM132812625

How do cycling and the Tour de France compare as sponsorship opportunities, with other sports and events?

How has the heritage of the race, icluding some of the negative aspects, affected the outlook for event, team and personal sponsorship?

What implications are there for ensuring that each of the several sponsoring companies gets an optimum return?

Why do sponsoring companies or organizations change and how might a long-running sponsorship relationship be maintained?

Reference no: EM132812625

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