How might a company make strategic use of countertrade

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How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?

Reference no: EM13263470

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How might a company make strategic use of countertrade : How might a company make strategic use of countertrade schemes as marketing weapons to generate export sales revenues? What are the risks associated with pursuing such a strategy?
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