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The president of Ocean Beverage believes that, due to the success of the organization's current product line, marketing research is not needed as the company decides to move into the health and energy beverage market. Therefore, his preference is to gear up quickly and prepare for a marketwide launch of the company's new energy beverage.
As vice president of marketing, you feel that you must convince the president of the need for a marketing research project. Write a 2-paragraph memo emphasizing the value of marketing research and providing an explanation of how marketing research data will improve the marketing mix and thus the effectiveness and efficiency of the new product launch. Post your memo in the discussion forum and solicit feedback from your classmates.
Explain Global Business - STARBUCKS and Describe the main line of business of the company
Discussion of the example and discussion of how it relates to the brand extension
1.tbs bikes has recently introduced a series of bikes called surami. the core positioning of tbs bikes is
Explain Privacy and Marketing and the Internet and Privacy is a bigger issue in the online world than the off-line world
when a customer continually returns to a given company because of satisfaction we call that customer loyalty. conduct
How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success
Why is it easy for companies to become complacent regarding changing market trends and Do you think that Darden Restaurants' price discounts are a good move for the firm
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Explain advantages and possible problems with e-commerce
Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion
scenario an applicant who is 60 years of age and disabled in a wheelchair enters the hr department to apply for a front
Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process
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