How market research supports process of market segmentation

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Reference no: EM133311899

Question: Explain how market research supports the process of market segmentation. You must writeA report for Rick about how to categorise customers for market segmentation to aid effective communication. Your report must: • Explain how market research supports the process of market segmentation.

Before you finish Rick asks you to extend the report by undertaking some market research in your locality as to what, if any, further services users of mobile phone banking might require. In order to completeThis task you decide to produce a questionnaire to gather information. Rick is particularly interested in the following services and the background of the people who want them:

Reference no: EM133311899

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