How many different kinds of research validity are there

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1. How many different kinds of research validity are there? what are the important concepts of them?

2. A client tells a marketing researcher that she wants a questionnaire that evaluates the importance of 30 product characteristics and rates her brand and 10 competing brands on these characteristics. The researcher believes that this questionnaire will induce respondent fatigue because it’s far too long should the researcher do exactly what the client says or risk losing the business by suggesting a different approach.

3. Describe the basic survey methods and discuss the factors that influence the choice of survey method.

Reference no: EM132304795

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