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Complete the following for your marketing plan: Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable. Outline your distribution strategy. Determine if there are additional channels you should pursue and why. Prepare your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements: Advertising Public relations Sales promotion Personal selling Direct marketing Interactive marketing Develop an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule. Explain how you will evaluate the effectiveness of your marketing plan. Discuss the use of a marketing dashboard and provide a sample dashboard for your plan. By Tuesday, March 10, 2015 submit a 5- to 6-page paper written in APA format.
"How responsive is management to your needs?" What five questions would you ask? Why would these responses be valuable for you?
China is still ahead in technology than the U.S. and more competitive but growing in the U.S. What is your view on a new world order - What is it you would use as a set of characteristics to define the right person for such a position
When glade brand air freshener began marketing a clean linen-scented air spray, this represents which new product category.
Integrative, Moral, and Change Leadership Explain what is integrative leadership and What is moral leadership
Formulate a linear programming model for this problem.
justification of discretionary spending accounts1. assume that your state is expecting a 25 percent rate increase of
•From the first e-Activity, determine how organizations such as MBE can help business owners put at least one of the models built around social networks into practice. Support your position. •From the first e-Activity, determine two to three bus..
The statute is limited to goods sold in California also Monaco argued that this RV had been sold in Nevada. Explain how does the UCC define a sale
explain organizational stress preventiona critical factor in promoting a healthy work environment is the stage at which
The membership has perhaps become a more crucial role for the community than ever before. Summarize the key functions of the governing board in modern healthcare.
Accumulate detailed notes that identify functional and business-level strategies for all three companies. We elected the pizza industry. Within this industry we are seeing at
company safety procedureshow should an organization handle an employee that is injured and they have tested and
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