How many clicks could receive before budget is fully spent

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Reference no: EM132805005

Question 1. If you had a paid search budget of $1000, and you determined that your average CPC is $2.50, how many clicks could you receive before your budget is fully spent?

Question 2. You decided to launch a new Ad Campaign and after performing some keyword research, you determined that your average CPC would be $1.00. Based on your previous experience with paid search, you estimate your Ad will receive a 1.8% CTR and that your Ad will get a total of 60,000 impressions. Based on all of this, how much of your budget will you spend on this particular campaign?

Question 3. For a different campaign, you have determined your average CPC is $2.00. Now you are wondering how high your conversion rate can be if your cost per action/acquisition ("CPA") is $10?

Question 4. Your friend runsan online retail business and has a $3000 budget to invest in paid search. They have determined that their average CPC is $0.50 and that their conversion rate is 5%. How can you help them figure out what their CPA is?

Question 5. Based on the information from above, your friend asks how many conversions they can get for their $3000 budget. What do you tell them?

Question 6. Assume you buy cotton fabric from a wholesaler for $10 a metre. You are able to make 5 reusableface masks which you resell for $50 a package. Since you offer free shipping for customers, your shipping costs $5 for each order and you want to build into your budget a target profit of $20 for each order. Based on this, what should your target CPA be?

Question 7. Based on the information from above, and knowing that your average CPC will cost $3, what would be your target conversion rate?

Question 8. And based on the information from above, how many clicks do you need to have before you get one sale?

Reference no: EM132805005

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