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A project report of 30 pages on the topic Luxury marketing in India. The topic should cover the following points:
- How luxury brands are perceived in India.
- What marketing strategies companies should use to enter the Indian markets in the luxury sector.
- How luxury industry is growing in India compared to China (Please provide any statistics if needed).
- What is the futur of luxury market in India from marketing point of view.
Please also specify the authors, books, sources used as a guidance for this topic.
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The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan.
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