Reference no: EM132155945
1. Which of the following forms of IP are specifically limited in how long they are likely to be competitive advantage
trade secrets
patents
trademarks
2. A firm is in an industry that has seen major changes that have led to plummeting profits for the firm. The CEO has decided to make radical change to the firm's strategy and go in an entirely new direction, changing from a differentiator strategy in the industry to a cost leadership strategy that has been successful for several firms during the change. Which is the best response to this proposed strategic change from the CEO?
Do it because there are plenty of examples to imitate and make this strategy successful.
Do not do it because it is unlikely our firm can succeed against established cost leaders.
Do not do it because it is very risky to make any major change.
3. Which of the following is the most important reason a strategic analyst should always do an industry structure analysis when evaluating a single firm’s strategy?
Helps identify all the competitors trying to take profits from the firm.
Helps identify the ways the firm should try to change the industry structure through its strategy.
None of these.
Helps identify if it is impossible for the firm to gain a competitive advantage in the future.