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Answer the following questions based on the learning and your personal knowledge – with the concept of Best Practices at mind. You are working on new marketing strategies for your brand and need to determine the following:
1. How is your brand differentiated in the market? What is your value proposition (you will write this)?
2. Create a Perceptual Positioning Map for your brand versus their competitors (dimensions: price vs. quality).
3. Go through the major brand strategy decisions and determine if your brand is a strong brand and why/why not.
4. Choosing one current product of your brand – map where in the product lifecycle this product is and why you believe this.
5. Develop a new product for the company – why this product?
For the payoff table below, the decision maker will use P(s1) = .15, P(s2) = .5, and P(s3) = .35. Calculate the expected values of all alternatives. What alternative would be chosen according to expected value?
Assume that you are about to deposit $1,000 in a passbook savings account that pays an annual interest of 4 percent.
Many firms target lead users or innovators with their new products, with the assumption that their adoption will trickle down to influence the broader market
Members of any team must value the significance of communication, particularly when setting goals and when attempting to solve problems. One form of communication—feedback—is most helpful when it is given in a descriptive fashion or offers suggestion..
How can the marketer of a nicotine patch (a device that helps individuals quit smoking) use the theory of trying to segment its market? Using this theory, identify two segments that the marketer should target, and propose product positioning approach..
How are the following prices determined and what do they have in common? Which of the following is true of a marketing audit?
William and Theodore have decided to start a travel business called Excellent Adventures. Since their business primarily involves time-travel their clients may be harmed during a small but significant portion of the travels.
In a PowerPoint presentation, predict future security requirements and the level of security of the United States transportation network.
A project has an actual first unit cost of $72.8 million. Four additional and similar units are to be financed by bank loans and constructed in sequential fashion. The bankers are anxious that a learning model be adopted for budgeting and financial m..
Discuss the reasons for healthcare costs being higher per capita in the United States than in any other country. Will the upward trend continue or decline? Why? Medicare and Medicaid have traditionally been leaders in designing and implementing cos..
What four factors must be in place for IT strategy development to be successful? Using your favorite search engine, locate a company that has a successful IT strategy and explain how these four factors contributed to the company’s success
Kara is supposed to have a learning percentage of 82. Times for the first four units were 30.5, 28.4, 27.2, and 27.0 minutes. Does a learning percentage of 82 seem reasonable? Justify your answer using appropriate calculations.
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