How is the rivalry between the coke and pepsi bottlers

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Reference no: EM132224430

Harvard Business Course: Cola Wars Continue: Coke and Pepsi in 2010

David Yoffee and Renee Kim

Using Porter’s Five Forces Analysis:

1) Identify one item per each of the 5 forces for the concentrate maker, except rivalry, briefly define, explain, and qualify as weak or strong (as a consequence of your brief explanation).

2) Identify one item each of the 5 forces for bottlers, except rivalry, briefly define, explain, and qualify, as weak or strong, as a consequence of your brief explanation.

3) Select 2 forces (except rivalry) and contrast the concentrate makers with the bottlers along these 2 dimensions. Qualify them.

4) How is the rivalry between Coke and Pepsi concentration makers?

5) How is the rivalry between the Coke and Pepsi bottlers?

Reference no: EM132224430

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