How is starbucks characterized as global brand structure

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Reference no: EM132192569

This is for critical analysis project of Starbucks brand management as an International/Global business:

How is Starbucks characterized as a global brand structure? Is it corporate-dominant, product dominant, or hybrid?

Also, how does Starbucks brand meet or falls short of the best global brands criteria, and what should be done to improve or sustain the brand’s position?

Reference no: EM132192569

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