How intellectual property rights protect a service brand

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Reference no: EM131672105

Service Management discussion questions

100 words minimum each references in APA Format

1. Consider the implementation of a new service. What are some of the criteria you would use to design it? What needs from the customer would you consider?

2. Explain how intellectual property rights protect a service brand.

3. Compare and contrast the four approaches to service system design: production-line, customer as co-producer, customer contact, and information empowerment.

4. Explain how intellectual property rights protect a service brand.

Reference no: EM131672105

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