How innovative idea impact the organisation marketing goals

Assignment Help Marketing Management

Reference no: EM131621798

Assignment 2 - Marketing Pitch

Task Part 1:

Make a maximum 5 minute (minimum 3 minute) pitch to the senior management team outlining your idea in response to their 'innovative ideas program' as communicated in the company newsletter
The pitch must explain how your innovative idea will impact the organisation's marketing goals
This will be a recorded pitch and may involve the use of any mediums, props, slides or other relevant content

Task Part 2:

Write a maximum 800 word report (minimum 600 words) to support your pitch presentation
The report should contain only information relevant to the ideas expressed in the pitch and add value by highlight key information or expanding on important information mentioned in the pitch

Format:

There are no restrictions on the format of the pitch as long as it is able to be watched and listened to without the use of specialist equipment. It may be captured as a stand-alone file or a link to the pitch can be provided.
The accompanying report can also be presented in any format as long as it is written and able to be accessed easily.
Assignment 1 was a top down communication in the form of an internal company newsletter. This assignment is a bottom up communication of an idea from 'any' company employee as part of the innovative idea program.

Attachment:- Assigment-1.rar

Reference no: EM131621798

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Reviews

len1621798

8/31/2017 8:44:14 AM

Australian student, need both parts to be done properly, will send the Assignment 1 as a supportive document. Pitch Delivery - Gained attention through compelling dialogue, enthusiasm. Confident, concise and clear description of concept using tonal variety. Easy to hear and easy to follow. Use of any aids was appropriate. Innovation Idea - Well-developed idea. Established the feasibility of the innovation and relevance to marketing strategy. Relevance to the organisation’s customers established. Innovation Idea. Well-developed idea. Established the feasibility of the innovation and relevance to marketing strategy. Relevance to the organisation’s customers established.

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