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1. Focus group interviewing is both a widely used and widely criticized research technique in marketing. List the advantages and disadvantages of focus groups. Some experts suggest that the next frontier for focus group research will be the Internet. What are the advantages and disadvantages of using the Internet to conduct focus groups? To answer this question you are encouraged to do outside research on focus groups and how they operate 2. Assume that your favorite grocery store has implemented a store service card - or maybe they already have. The card allows customers to receive special discounts and cash personal checks. Beginning with the registration process for the card and continuing through its use at the checkout stand, discuss all the types of data that could be collected and how the information data can be used to build customer relationships. One of the best places to get additional information on this subject is to ask the manager of your local super market. Kroger and Harps uses these cards but not Wal-Mart. You could ask their managers why.
read the article on carmax and respond to the following short essay questions. carmax challenge meets optimism 2008
Explain Economic Transition- Comparison of two countries and Corporations entering new countries find different political and economic systems
1. Describe the product and its key characteristics with relation to the objective and perceived sources of quality explained in the textbook.
Would like to understand why these issues are any different in e-business as they would be in a brick and mortar business.
Create a vision statement for the company explaining how the vision statement supports the company's mission
Explain how demonstrative communication involves listening and responding and Provide examples showing how demonstrative communication can be effective and ineffective, positive and negative, for the sender and receiver
Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element
Explain the concept of "emotional labor" and how it can contribute to a company's culture
Explain What are the external constraints when starting an e-Business
Describe why businesses study consumer behavior
What challenges do companies face as they try to improve their e-supply chain management? What solutions and applications could you recommend to solve these problems? Please answer specifically.
the tropical paradise resort is located on the coast of an exotic pacific island. room rates are 300 per night which
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