How important word of mouth marketing is to consumers

Assignment Help Marketing Management

Reference no: EM131286372

This miniproject is designed to help you understand how important word-of-mouth marketing is to consumers like yourself.

1. Participate in a focusgroup discussion about how they communicate with others about products. Some questions you might ask are the following:

a. What products that you buy do you discuss with others at least from time to time?

b. What experiences have you had discussing products face-to-face with others?

c. What experiences have you had discussing products or reading comments of others about products on blogs, social networks, or other Internet sites?

d. What are your experiences with product-related Web sites? Do you participate in games and entertainment opportunities on product-related Web sites?

e. How do you think firms could improve their Web sites to provide more information for you?

2. Make a presentation of your findings.

Reference no: EM131286372

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