How important geography when segmenting your target market

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Problem

Distribution can be quite a challenge for organizations if they do not understand the needs of their target market. There are many factors that can affect the cost of distribution. Certainly geographical location can affect how efficient an organization is when providing a product to a target market. How important is geography when segmenting your target market? Get the instant assignment help. Since most organizations can truly market globally, is it more important to be concerned about geographic segmentation than geographic location? There is a great discussion in the attached article "What is Geographic Segmentation". Can this be applied by any organization globally? Why or why not?

Reference no: EM133883628

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