How important are ethical concerns in marketing strategy

Assignment Help Operation Management

Reference no: EM131753964

Fast-fashion retailers, such as Zara, H&M, and Forever 21, demand quick changes and responses from suppliers to answer consumers’ demands for changing fashion. Today these retailers offer new apparels and accessories almost weekly and so ask their suppliers to be very flexible and reactive.

Bangladesh is the 2nd largest apparel producer for North American and European brands. The Rana Plaza collapse in Bangladesh, in 2013, killing thousands of people, enlightened the lax of safety concerns, the loose regulations, and the pressure put on these suppliers by North American and European brands.

Do you think that these retailers should be responsible for the safety conditions in apparel factories in LDCs and LLDCs? How important are ethical concerns in their marketing strategy?

Reference no: EM131753964

Questions Cloud

Critical analysis of the popular press article : In light of the actual scientific article, present a critical analysis of the popular press article. Was it well written? Was it accurate

Questionnaire administered to a male student : If X denotes the number of questions answered by a randomly selected student, then (X = x) for every real number x.

Conduct a search using the library and locate materials : Conduct a search using the library and locate materials on mobile computing in medicine. Be sure to responsibly use citations for research sources.

Discuss the fair market value of the stock on : The couple had purchased the stock for $15.00/share in 2005. The fair market value of the stock on

How important are ethical concerns in marketing strategy : How important are ethical concerns in their marketing strategy?

Discuss billed customers for delivery services on account : Determined that the cost of supplies on hand was $300 and $8,600 of supplies had been used during the month

How could this situation have been avoided : What would you do? How could this situation have been avoided?

Designing and implementing career development programs : hat is the role of the training or career staff in designing and implementing career development programs?

Discuss the direct material purchases variance is computed : The direct material purchases variance is computed when the materials are purchased

User Account

All Pages