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How has the internet affected price considerations

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Reference no: EM13708892

Students will develop the product strategy sections of their marketing plan.

1. Product Strategy

a. Positioning

b. Product strategy

c. Pricing strategy

Q1: Internet affect on price

How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.

Q2: Pricing strategy

Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?

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Reference no: EM13708892

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