How has technology revolution affected delivery of services

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Assignment:

Marketing Services are much different than marketing products. Services cannot be touched, they cannot be stored and in many cases, there is a noticeable difference in the quality and consistency of the service delivered. Companies need to plan and market based on these characteristics.

  1. The text outlines four characteristics of Services, and lists and explains them.
  2. For each characteristic, a business needs to plan and market to maximize sales and profit. List real-life examples for each characteristic, what do companies take these characteristics into account? For example, how would a company make an intangible product real for a consumer? How would a company plan for a perishable service offering, where the service cannot be stored? How would a company manage variability? Etc.
  3. How has the technology revolution affected the delivery of services?
  4. Explain how companies are using Point-of-Sale systems and perpetual inventory control systems to expedite the shipping of products.
  5. With JIT, companies are also getting raw material deliveries just when they need the new inventory to manufacture and produce new products for shipping. This has greatly cut down on maintaining large inventory costs and provides greater expectations of less waste of products from spoilage or other inventory issues. Explain how a new business could implement JIT to reduce costs and improve logistics to reduce the time to get the products to the customers.
  6. Lastly, with digital wallets and one-click shopping, explain how companies can maintain limited inventory while still supplying numerous orders in an unplanned manner. Explain any issues you foresee coming from this issue.

Reference no: EM133318913

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