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How has citi made new approach a success

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Question: Read the article, "Citi's Customized Marketing Approach," and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM131971211

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