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Content of the Presentation:
'According to Michael Porter (1990) a nation's competitive advantage is dependent upon four core attributes. factor endowments. demand conditions, relating and supporting industries, and firm strategy, structure, and rivalry. In addition to these core attributes. Porter believed that 'chance' and 'government' can also detract from or improve a nation's competitive advantage."
1) How do factor endowments and demand conditions influence a nation's competitive advantage? Should firms consider these attributes in their decision to internationalise? Why?
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China and India have demonstrated trends toward Western-style consumption over the last decade. Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US)
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Identify And Analyze Segmentation Strategy
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write a summary on the two topics below. The ASRS system that Jack has chosen is expensive and Lack of Marketing Strategy.
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