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Question: Hershey's stresses the determinant attribute of product authenticity when the chocolate company states: "Hershey, PA is where it all started more than 100 years ago, and it's still where the famous Hershey's Kisses are made."123 Find examples of other companies that appeal to their heritage. How effective are these messages?
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The present solution is based on the concept of determinant attributes and heritage-based marketing.The total word count of this solution is more than 300 words and is submitted in the Microsoft Word document file. The contents prepared are based on the given instructions and rubrics.All the contents present are unique and is free from any type of plagiarism. APA reference used for preparing this solution is cited in the end section.
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