Can you detect any evidence of brand loyalty

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Reference no: EM131847394

Question: Choose a friend or parent who grocery shops on a regular basis and keep a log of his or her purchases of common consumer products during the term. Can you detect any evidence of brand loyalty in any categories based on consistency of purchases? If so, talk to the person about these purchases. Try to determine if his or her choices are based on true brand loyalty or on inertia. What techniques might you use to differentiate between the two?

Reference no: EM131847394

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