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Question: Watch the video Google Analytics Tour for Baruch (By Marshall Sponder) on each of the subjects in the Google Analytics Sandbox (Cohort Analysis / Lifetime Value / User Explorer.)
Write about how each of the reports could be useful in a business situation (could be in your actual business or internship).
1. One paragraph or more on Cohort Analysis.
2. One paragraph or more on Lifetime Value.
3. One paragraph or more on the User Explorer.
4. One paragraph on the how to understand attribution in GA based on this article and lectures that your lecturer gave in class or on line - Marketing Attribution in Google Analytics and Google Analytics 360 (By Alex Moore)
5. One paragraph on the following article Google Analytics releasing 4 new functions to offer more user-centric insights (By Susan Wenograd) and how it enhances the various reporting in Google Analytics that we have studied so far.
Try to imagine situations where each of these reports could be valuable, and spell it out in your discussion.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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