How each product create customer value and business value

Assignment Help Marketing Management
Reference no: EM133882151

Assignment:

As a Product Manager, Improve the Capital one Products

1. Auto Navigator

2. Capital one Shopping

3. Mobile App

For the above three products for each product Answer In the below format (Please don't use the answers mentioned in this website or elsewhere I need new Ideas and very detailed explanation. I am preparing for Interview and please come up with more genuine and creative answers It will help me a lot)

1. Explain each Product and it's features and how it aligns with the Capital one Mission

2. How each product create Customer Value and Business Value

3. User Journey for each product (for capital one shopping think the user journey from the online purchase along with the capital one shopping tool, for the Auto Navigator provide user journey for all user types)

4. Pain Points for the each product In their user journey or any additional pain points

5. Features to improve the user experience and overcome above pain points for each product

6. Devise the Product Strategy based on the solutions or features for each product

7. Define OKRs and based on that prioritize features

8. Come up with the Product Roadmap based on OKRs

9. Create multiple EPICS and in each epic come up with multiple User Stories (consider all stakeholders) and multiple Acceptance criteria to cover all cases to be able to perfectly say the user story is done. Also explain the user journey with these new features

10. Metrics to track the success of the features

Try to cover all scenarios in the user stories and Acceptance criteria (follow the standard format of User stories "As a [type of user / persona],

I want [an action or goal],

So that [the benefit or value it provides]."and for acceptance criteria "Given [context or precondition],

When [action is performed],

Then [expected outcome].")

Reference no: EM133882151

Questions Cloud

Is not it enforced that affordable housing must be built : How do developers cheat section 106 in terms of affordable housing with FVAs? Isn't it enforced that affordable housing must be built?
Knowledge of mailing requirements and service standards : Knowledge of mailing requirements and service standards.
Education and care services national regulations : Identify the percentage of educators who are required to hold or be working towards attaining a Diploma Qualification in a centre-based service?
Which may be cut and filled as an alternative to a sandwich : What is name of a small round or oblong bread item commonly served as an accompaniment to a meal, or which may be cut-filled as an alternative to a sandwich?
How each product create customer value and business value : Explain each Product and it's features and how it aligns with the Capital one Mission. How each product create Customer Value and Business Value.
What are erp packages : What are the reasons for the explosive growth of the ERP market? What is Business Integration and how do the ERP systems achieve it?
What rent produces the maximum revenue : Determine the owner's rental income when all flats are leased. What rent produces the maximum revenue? At that rent, how many flats are let?
Explain how social contract theory : Impact of Corporate Sustainability Performance on Corporate Financial Performance of Fashion Companies in the UK.
How can corporate-level strategy be implemented : How can corporate-level strategy be implemented? Please use the Success Matrix (BCG Growth-Share Matrix) and the Build-Borrow-Buy framework.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd