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Find out if there is information about how each company is conducting their research.(FedEx & UPS) What do they measure? For example, is employee and customer loyalty being measured? Are their products different in other countries? Digging Deep in the Information Gold Mine:
Take a plunge into cyberspace and discover some of the available secondary sources for information about measurement in sustainable marketing. Combine the search terms "sustainability" and "metrics," with the name of any industry, such as "tourism," "jewelry," or "packaging." Now search the same combination of terms on Google Web, Google Scholar, and a research database, such as ABI/Inform. How do the results differ? Now search each of your companies on these 3 platforms and write brief paragraphs about what is being reported on each platform.
Explain Marketing and discuss the plan to decide what steps need to be taken
assume you are the account executive for an advertising agency. you are competing with other agencies to produce a
Explain how can the marketing mix be used to effectively differentiate and position your product or service?
The new online streaming company, Tidal, founded by Shawn "Jay Z" Carter and sixteen artists entered into the highly competitive online streaming music landscape in October 2014. Briefly analyze the online music streaming market (market size, mark..
Discuss the differences between legitimate, reward, coercive, and referent power. Give an example of each or the appropriate uses of these expert powers
1.which of the following is not a basic question that each economy must answer?a which resources are scarce?b for whom
what is repositioning, identify some of the reasons for repositoning a product/brand
Describe the differences between chain stores and franchises, Why would a producer use wholesalers rather than selling directly to retailers or consumers
as a team collaborate within your learning team forum to answer the following questions. each response should be a
Explain E-communication and available that will allow e-merchants to provide new levels of service and customer satisfaction to consumers
What should be done with regard to the earthmoving line and how can sufficient levels of cash be generated to satisfy the bank and to promote the new product
Explain E-Business Website Comparison and what has each company doe to distinguish itself from its competitors
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