How does your business perform compared to its competitors

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Reference no: EM133972484

Instructions: First, choose a service business you are familiar with (e.g., your current workplace or any other service business you know well). Second, identify 4 to 6 direct competitors of this business. Third, select two service attributes that are important to customers (e.g., price, location, service quality, online reviews and ratings). Ensure you can find information about these attributes for both your chosen business and its competitors. If exact data is unavailable, make informed estimates based on your knowledge.

Fourth, develop a positioning map that displays the competitive positions of your business and its competitors based on the chosen attributes. Lastly, write a one to two-page analysis addressing the following:

1) How does your business perform compared to its competitors?
2) Are there any gaps or opportunities for improvement? Get the instant assignment help.
3) How should this positioning map guide your business's future marketing decisions?

Reference no: EM133972484

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