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Assignment:
1. Which macro-environmental factors appear to have the greatest potential impact on Twitter? Why?
Before responding, MAKE SURE you understand what the macro-environmental factors are. This is covered in Ch. 3.
2. From the financial data provided in the case, how does Twitter's performance stack up with Facebook and Snap? Is there a clear winner based on your analysis?
Pay attention to how numbers are presented in the case exhibits. For example, Facebook's revenue was NOT $55,838 in 2018!
3. Suggest the one most important strategic action Twitter should take to remain competitive in the future.
There's no one right answer here. Hopefully we'll get a variety of responses!
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