How does the marketing mix play

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Reference no: EM131731188

Company is Canadian Global Information

Report:

Now it's time to use all that information and literature you began to gather in your pre-report.

Report format is APA style.

This project is designed to be similar to what several teams would collect and compile for a strategic analysis when discussing the takeover / investment from one firm in another. For the perspective of this paper, think of yourself as a consultant using critical thinking to look at each assignment topic. What are the pros / cons of each topic in relation to the company you are analyzing. Using this perspective, your conclusion should be based on the findings as to whether the company you are analyzing is performing at a level worth investing in.

The goal of each section is to display knowledge gained from covering that topic in class in conjunction with your primary and secondary research. In your report you will want to use critical thinking to outline the successes and challenges of the company you are analyzing and how they are addressing them within the topics you are discussing.

You will be required to investigate the business processes, financial and human capital of a company - as best you can. Some companies don't share this information publicly, thus blogs and news articles (including Glassdoor, etc) are going to be okay to use as sources for this project. Bring the real world in, and wherever possible, primary research. The only caveat is financial rations - here your primary research may be your analysis of the financial statements and showing the math / formulas required to determine the financial rations you are discussing.

In total, this report is 20+ pages (approximately 4 - 6 per person). This is a reasonable expectation for 18% of a final grade.

Final Project Structure / Topics for Overview:

Title Page

Table of Contents / Team Intro (Who did what)

Introduction - of your company (2 pages)

Why you chose it, place in market, size, unique identifiers, industry sector...

GOPST / Mission / Vision (1+ pages)

Not just ‘what they are' but how are they using them in a way that can be measured?

Are they achieving their vision? What are some OPST's they are using to accomplish their goal?

How can we measure this?

Balanced Scorecard / SWOT

You may analyze only one sector of the balanced scorecard, but mention all briefly.

SWOT, choose to analyze two (internal or external) and briefly mention the rest

Financial Statements / Financial Ratios

The purpose of this assignment is investment worthiness so this is a big section.

How do their financial statements compare over the last three years, what can you tell about the company through this? Choose a minimum of three financial rations from the different sectors of rations to analyze.

Competitive Environment

Which type of competition is the company currently engaged in? Who are their primary competitors, where is their place in the market? Do Porters 5 Forces come in to effect? If so - how? How does the marketing mix play into the competitive environment?
Business Environments (- comp)

Lots of topics to cover here. Remember, critical analysis, looking at both sides.
Human Capital / Performance
Non-Financial Indicators
Customers
Globalization
BPR / TQM / JIT

This one will likely require a bit more research than most, perhaps an interview. Drill down into ‘how the company operates.' What type of business do they run, what type of support / supply chain do they need to make their business operate? (Even software only companies can manage JIT with server space, agile / waterfall business models, etc.

Conclusion / Analysis: What do you think? Is this a company worth investing in? Key indicators from report that informed your decision

Final Presentation:

Submit ONE slide containing:
Your Company Logo
Something interesting you learned throughout your project.
Team #, Team Member Names (example to be provided)

Presentation:
One member per team will present on Friday, Dec 1
Teams will present in order from 1-46
Information from these peer presentations will be on Final Exam as multiple choice questions

The Business Environments are Economic, Geographic, Political, Technological, Socio-cultural.

Verified Expert

The present solution is a portion of major assignment and that only the highlighted portion in the given instruction is covered in this. The assignment is based on competitive environmental analysis of CGI group. The discussion include various statistics and figures responsible for business growth of the company. The total word count of the solution include more than 1000 words. The references used are given in APA format and the solution is free from plagiarism.

Reference no: EM131731188

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Reviews

inf1731188

4/6/2018 6:01:50 AM

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inf1731188

12/29/2017 4:35:49 AM

the company I am doing is Canadian Global Information /CGI Group. https://www.cgi.com/en/canada The highlight is what i need to do. It is the Business Environments are Economic,Geographic, Political,Technological, Socio-cultural. and picture if you have powerpoint attached if you need Thanks you 26231494_1Business Environments.pptx

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