How does my company identify new markets and opportunities

Assignment Help Marketing Management

Reference no: EM131633817 , Length: word count:1600

Assessment Task 1

You are required to individually answer all of the following questions:

Question 1:

How would you determine whether the opportunities are likely to contribute to the business? (100-150 words)

Question 2:

Your client has identified a viable marketing opportunity and has asked you to identify and document changes needed to current operations to take advantage of this opportunity. Please write a checklist showing the criteria you have considered and the changes required in each area.

Question 3:

What factors does an organisation need to consider ensuring that organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers? Provide at least five examples.

Question 4:

What resource requirements must be estimated before an organisation enters a new market? Provide at least six examples.

Question 5:

Who are eight of the key stakeholders in any organisation and what information do they need to ensure that proposed changes to current operations will be viable? (40-60 words)

Question 6:

Your organisation has committed to developing a new product for its existing markets and to entering a new market for its existing products. You have been directed to document the changes needed for one of these markets. Draft the memo which you would issue in response.

Question 7:

Describe the structure/ form that direct marketing can take. (50-75 words}

Question 8:

What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at least two examples of each.

Question 9:

Against what kind of goals should marketing opportunities be evaluated? Provide at least five examples and briefly describe how they should be structured/ quantified

Assessment Task 2: Written Report

This assessment is due for submission on: 5pm on Friday of Week 4. Please submit your assignment through Moodle submission portal.
You are required to individually answer all of the following questions:

Learner Instructions

You can use your own company or use a company scenario given by assessor to complete this report.

As a consultant, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of your organisation.

Required:

Write a report addressing on below questions:

- How does my company identify new markets and opportunities?

- What information do they need?

- What are the latest techniques used?

- What are the different ways to measure return on marketing?

- Identify the Strategic Marketing Problems of a Company

- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities

- Evaluate each opportunity to determine its impact on current business and customer base

- Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity

- What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

- Determine probable return on investment and potential competitors

- Describe and rank marketing opportunities on their viability, and likely contribution to the business

- Analyse the changes needed to current operations and the changes needed to maintain current quality of customer service resources required to make the necessary changes

Reference no: EM131633817

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Reviews

len1633817

9/8/2017 7:30:54 AM

Knowledge Evidence C/NYC Comments Describe organisational marketing plan, structure, products and services Explain principles of marketing and marketing mix Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques. Comments: Learner Declaration:I declare that I have been assessed in this unit, and I have been advised of my result. I also am aware of my appeal rights. Name: _____________________ Signature: _____________________ Date: ____/_____/_____

len1633817

9/8/2017 7:30:46 AM

Determine and communicate viability of making changes to current operations to key stakeholders Document newly identified marketing opportunities and required changes Performance Evidence C/NYC Comments Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities

len1633817

9/8/2017 7:30:38 AM

Determine probable return on investment and potential competitors Describe and rank marketing opportunities on their viability, and likely contribution to the business Identify and document changes needed to current operations to take advantage of viable marketing opportunities Ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers Estimate resource requirements for changed operations

len1633817

9/8/2017 7:30:17 AM

Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities Evaluate each opportunity to determine its impact on current business and customer base Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity

len1633817

9/8/2017 7:30:08 AM

Assessment 3 – Assessment Evidence Checklist & Record * Learners and assessor should refer to the assessment evidence checklist & record as below: Assessment Task 3 Assessment Evidence Checklist & Record Learner’s ID: ______________________ Learner’sName: ___________________________________ Elements / Performance Criteria C/NYC Comments Analyse information on market and business needs to identify marketing opportunities Research potential new markets and assess opportunities to enter, shape or influence each market, and the likely contribution to the business

len1633817

9/8/2017 7:29:43 AM

Learner Declaration:I declare that I have been assessed in this unit, and I have been advised of my result. I also am aware of my appeal rights. Name: _____________________ Signature: _____________________ Date: ____/_____/_____ Assessor:I declare that I have conducted a fair, valid, reliable and flexible assessment with this learner, and I have provided appropriate feedback Name: _____________________ Signature: _____________________ Date: ____/_____/_____

len1633817

9/8/2017 7:29:36 AM

Document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities Knowledge Evidence C/NYC Comments Describe organisational marketing plan, structure, products and services Explain principles of marketing and marketing mix Describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

len1633817

9/8/2017 7:29:28 AM

Ensure organisational changes to service an increased or different customer base including provision for continued quality of service to existing customers Estimate resource requirements for changed operations Determine and communicate viability of making changes to current operations to key stakeholders Document newly identified marketing opportunities and required changes Performance Evidence C/NYC Comments Identify and evaluate marketing opportunities to determine whether they can meet organisational objectives

len1633817

9/8/2017 7:29:18 AM

Assessment 2 – Assessment Evidence Checklist & Record * Learners and assessor should refer to the assessment evidence checklist & record as below: Assessment Task 2 Assessment Evidence Checklist & Record Learner’s ID: ______________________ Learner’sName: ___________________________________ Elements / Performance Criteria C/NYC Comments Describe and rank marketing opportunities on their viability, and likely contribution to the business Identify and document changes needed to current operations to take advantage of viable marketing opportunities

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