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How does lego manage to constantly reinvent its business

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Reference no: EM133502034

Assignment:

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

  1. How does LEGO manage to constantly reinvent its business?
  2. What role did marketing research play in LEGO's market success?
  3. What differentiates LEGO from its competitors? Is LEGO's competitive advantage sustainable?
  4. Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

Reference no: EM133502034

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