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How does KWKLPCo communicate value

Assignment Help Marketing Management
Reference no: EM132446725

Question 1: What is the basic customer need provided by Key West Key Lime Pie?

Question 2: What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?

Question 3: List KWKLPCo's main strength (consumer view)

Question 4: List KWKLPCo's main weakness (consumer view)

Question 5: List KWKLPCo's main opportunity

Question 6: List KWKLPCo's main threat

Question 7: Describe the most typical type of customer purchasing KWKLPCo (target market)

Question 8: Describe the typical behavior of customers purchasing KWKLPCo's offerings. Choose one: Impulse, Habitual, Limited, or Extended

Question 9: How does KWKLPCo capture value by pie and by slice?

Question 10: How does KWKLPCo communicate value?

Reference no: EM132446725

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