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How does innovation and competitive strategy converge

Assignment Help Marketing Management
Reference no: EM131402822

DISCUSSION POST

CORPORATE AND BUSINESS UNIT STRATEGY

SUGESTED: Apple (Mac), Dell, Hewlett-Packard (HP), Microsoft, Lenovo, Acer, Sony, Samsung and Toshiba.
Creating a business model is of critical importance to success.
- What is a business model?
- What is a business model canvas?
- How does innovation and competitive strategy converge at a business unit-level through the business model?

Objectives

Successfully complete this learning unit, you will be expected to:
1. Research business models and corporate growth strategies.
2. Analyze the business strategy of a strategic business unit.

REMINDER: Discussions activities are considered scholarly writing; do not use first-person pronouns.
Required Readings
Use your textbook, Crafting and Executing Strategy, to read the following:
- Chapter 4, "Evaluating a Company's Resources, Capabilities, and Competitiveness."
- Chapter 5, "The Five Generic Competitive Strategies."
- Chapter 8, "Corporate Strategy: Diversification and the Multi-business Company."

1. Alstyne, Parker, and Choudary's 2016 article, "Pipelines, Platforms, and the New Rules of Strategy," in Harvard Business Review, volume 94, issue 4, pages 54-62.
2. Girotra and Netessine's 2014 article, "Four Paths to Business Model Innovations," in Harvard Business Review, volume 92, issue 7/8, pages 96-103.

Suggested Video
The following optional video offers more information on the business model canvas.
- Business Model TV (Producer). (2011). Business model canvas explained [Video]. Retrieved from https://www.youtube.com/watch?v=QoAOzMTLP5s.

Preparation
Research and select an MNC and one of its SBUs to use as a case study for this discussion. You may use the same MNC and SBU for both this discussion and the assignment.

INITIAL DISCUSSION POST
Within an organization, SBUs are interested in growth. SBUs that lead in growing markets will likely be given additional resources, while those that fall behind in stagnant markets will be shut down so the company as a whole can operate more efficiently.

As you analyze your selected SBU, what business strategy has been its most successful over the last 3-5 years? Analyze this strategy in terms of resources, capabilities, and competitiveness as described in Chapter 4 of your assigned unit reading. Provide evidence to support your analysis and conclusions.

Your discussion post should be a minimum of 550 words and incorporate at least one scholarly reference along with citations from one of the required readings.

- Sources: Must have three Scholastics Source (last 3 years) out of: Business Journals Review, Wall Street Journal, Market Line, Hoovers
10 K, Annual Reports, 7 A 1, 10 A 1

Verified Expert

This paper is about the marketing strategy of the organization. Chosen organization is Samsung. Here, it is asked to describe the PEST analysis of the chosen organization. Here, the paper described the Political, Economic, Social, and Technological aspects of the company.

Reference no: EM131402822

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len1402822

2/21/2017 7:30:50 AM

FOLLOW INSTRUCTIONS ATTACHED TABLES SWOT or/and PESTEL required (If is applicable) Your discussion post should be a minimum of 550 words and incorporate at least one scholarly reference along with citations from one of the required readings. • Sources: Must have three Scholastics Source (last 3 years) out of: Business Journals Review, Wall Street Journal, Market Line, Hoovers 10 K, Annual Reports, 7 A 1, 10 A 1

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