Reference no: EM132232307

Question: Continue writing about your chosen company. Some things to think about: Who is their target market? How does the company's target market fit the profile of the "green consumer"? Is it their only market?

Additionally, go into more detail about the marketing tactics that are involved: What specific practices related to sustainability does the company engage in? What's the message and how does it fit their mission? How are they getting the word out (advertising, social media, public relations, etc.)? Does it seem that sustainability is only a "flash in the pan" for the company or does this seem to be a part of the company's overall strategy?

Write about 500 words and be sure to cite your sources. I'm going to be a stickler about this word count since now your writing counts toward the WI requirement.

This week begins the peer review process. Respond to at least TWO of your classmates' posts as well since the feedback you provide (and are provided) will give you a basis for your case study. If someone already has two responses, find another classmate's post to review. Here are some guidelines to consider when reviewing:

Before you even make your first comment, read the document all the way through.

Point out the strengths as well as the weaknesses of the document.

Offer suggestions, not commands.

Editorial comments should be appropriate and constructive. There is no need to be rude. Be respectful and considerate of the writer's feelings.

Be sure that your comments are clear and text-specific so that your peer will know what you are referring to (for example, terms such as "unclear" or "vague" are too general to be helpful).

As a reader, raise questions that cross your mind, points that may have not occurred to your peer author.

Try not to overwhelm your peer with too much commentary.

Be careful not to let your own opinions bias your review (for example, don't suggest that your peer completely rewrite the paper just because you don't agree with his/her point of view).

Reread your comments before passing them on to your peer. Make sure all your comments make sense and are easy to follow.